University of Alberta

Portfolio Overview

University Relations operates through programs and initiatives led by the following units: 

  • Calgary Centre:  responsible for developing the UofA Calgary Centre, with the strategic objective of building the UofA's academic profile and reputation in southern Alberta.
  • Community Relations:  works to build and maintain positive, productive relationships between the UofA’s campuses and its immediate external communities.
  • Government and Corporate Relations: provides strategic counsel and coordinates institutional interface with all orders of government; works closely with Executive Planning Committee and the President on emerging government issues, environmental scanning and intelligence gathering.
  • Marketing and Communications:  responsible for telling the UofA story through the internal and external media to build awareness and reputation; promotes key relationships through internal and external communications, special events and issues management. This unit also provides service in creative design, photography, visual identity and trademarks.
  • Web Strategy:  focuses on creating an optimal experience for our prospective and current students, staff, faculty, alumni, donors, and partners in government and industry worldwide. This unit serves the needs of all members of the university community across faculties and administrative departments.